Join CoAct: Acquisition marketing

Investing in a cost-effective and proven model to acquire customers and grow your caseload is a smart strategy. CoAct’s Customer and Brand team has significant experience in lead acquisition of customers specifically for employment services contracts.

Over the last five years our team generated over 30,000 jobseeker enquiries with sophisticated digital marketing tactics including paid search, SEO, testimonials and reviews, content & social media marketing. We’ve converted those enquiries into customers through our centralised contact centre team who skillfully nurture leads into commenced customers.

This investment in an expert team and sophisticated marketing technologies have enabled us to refine the often-complex acquisition process, ensuring its cost-effectiveness. We were there and ready when the unknown of open markets first rolled out in Disability Employment Services, and we’re here now continuing to innovate our strategies across all contracts.

Think of us as your extended marketing department – no need to explain the intricacies and nuances of how employment services work, this is our niche. Instead, let’s get to work developing a marketing solution that meets the needs of your organisation.

Unlock a sophisticated suite of marketing and acquisition supports including:

• full lifecycle marketing strategies
• customer acquisition and lead management
• marketing automation
• employer engagement marketing strategies
• brand development
• content creation