Join CoAct: Acquisition marketing

Unlock a sophisticated suite of marketing and acquisition supports.

Respond to declining caseloads with targeted marketing strategies that work

Caseload decline is a harsh reality that providers across all contracts are currently facing. No provider is immune and there are only so many costs that can be cut to keep the balance sheet healthy. Having a reliable, steady stream of quality potential customers is one of the only ways to guarantee contracts remain viable for providers.

Investing in a cost-effective and proven model to acquire customers and grow your caseload is a smart strategy. CoAct’s Customer and Brand team has significant experience in lead acquisition of customers specifically for employment services contracts.

Over the last five years our team generated over 30,000 jobseeker enquiries with sophisticated digital marketing tactics including paid search, SEO, testimonials and reviews, content & social media marketing. We’ve converted those enquiries into customers through our centralised contact centre team who skillfully nurture leads into commenced customers.

Think of us as your extended marketing department

This investment in an expert team and sophisticated marketing technologies have enabled us to refine the often-complex acquisition process, ensuring its cost-effectiveness. We were there and ready when the unknown of open markets first rolled out in Disability Employment Services, and we’re here now continuing to innovate our strategies across all contracts.

Think of us as your extended marketing department – no need to explain the intricacies and nuances of how employment services work, this is our niche. Instead, let’s get to work developing a marketing solution that meets the needs of your organisation.

Unlock a sophisticated suite of marketing and acquisition supports including:

  • full lifecycle marketing strategies
  • customer acquisition and lead management
  • marketing automation
  • employer engagement marketing strategies
  • brand development
  • content creation

We believe in the incredible power of connection

For over 25 years, CoAct has been at the forefront of empowering individuals to connect with life-changing opportunities through employment.

Service partner testimonials

"Interact invest and work closely with the CoAct marketing team as based on performance over the last four years they have proven their ability to drive acquisition for DES customers. We are also working with CoAct marketing on several bespoke campaigns for Interact, the team is responsive, easy to work with and willing to try new things."
Catherine Cairns, former CEO, Interact
"When there are elements of a contract that aren’t working or there’s been changes made to a contract, it’s really good to be in an environment where you’re able to access different thoughts and other experiences. To come together to resolve issues and step forward to make a more productive and successful delivery for our customers."
Leonie Carlile, Group CEO, The BUSY Group
"CoAct were proactive in sourcing two senior leaders for our organisation. The team were easy to work with, took the time to understand our requirements, and delivered results. They were  timely, responsive and understood not only our business needs, but the type of individuals best suited to our culture and environment. CoAct’s extensive knowledge of the employment services market and rigorous recruitment process ensured we received exceptional service and secured two fantastic employees. I would highly recommend CoAct’s recruitment service to other organisations."
Tom Mangan, General Manager – Workforce Solutions, Community Solutions Group
"We call it thinking global and acting local. We get to leverage the national footprint of wonderful service partners, share best practice, evaluations of the outcomes we deliver and be part of a broad conversation that smaller non-profits wouldn’t get to engage in because of their size."
Ben Vasiliou, CEO, Youth Projects
"As a CEO, it gives a network of peers that I otherwise wouldn’t have, that’s very helpful when dealing with unique challenges - or sometimes not so unique!"
Leonie Carlile, Group CEO, The BUSY Group


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Get started with CoAct

Register your interest in becoming a CoAct service partner or accessing our outsourced solutions and our team will be in touch within 48 hours to discuss your needs.

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